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Research papers

Innovation by data analysis

In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which:- provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jean Paul Aimetti
June 15, 1976
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Citation

Aimetti, J. (1976a, June 15). Innovation by data analysis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/innovation-by-data-analysis


Research papers

Some remarks about choice analysis (French)

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975
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Citation

Brousse, J. . (1975a, August 01). Some remarks about choice analysis (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-remarks-about-choice-analysis-french-


Research papers

Application of conjoint measurement to marketing problems and media research

A new family of methods for data analysis has been recently developed in the United States. With these methods it is possible to explain an ordinal scale (preference, choice) by means of nominal variables (characteristics of the stimuli). The basis...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Jean-Marie Bouroche, Marcel Marc, Michel Tenenhaus
August 1, 1975
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Citation

Bouroche, Marc and Tenenhaus (1975a, August 01). Application of conjoint measurement to marketing problems and media research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/application-of-conjoint-measurement-to-marketing-problems-and-media-research


Research papers

Some remarks about choice analysis

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975
×

Citation

Brousse, J. . (1975a, August 01). Some remarks about choice analysis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-remarks-about-choice-analysis


Research papers

Market monitoring through attitude research

The need to monitor market changes, competitive activities and own performance is satisfied with a measurement procedure based upon consumer attitudes. In addition to being simple and inexpensive to administer, the procedure demonstrates reliability,...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: Stephen J. Arnold, Douglas J. Tigert
April 1, 1974
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Citation

Arnold and Tigert (1974a, April 01). Market monitoring through attitude research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-monitoring-through-attitude-research


Research papers

Typology at random

Typal analysis is a powerful tool for determining a structure within a large body of data . By studying and comparing the results of two series of experiments (random typology and typology of random numbers) we have been able to define two...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Henri Bergonier, Bernard Morin
June 15, 1972
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Citation

Bergonier and Morin (1972a, June 15). Typology at random. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/typology-at-random


Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing) [French]

The implementing of an ISM in a firm is a long and complex operation as it is not only a question of the construction of technical tools, but equally and especially the insertion in the firm of a work method placing data processing at the service of...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Robert Jeanteur, Jean-Mathieu Paoli
August 1, 1971
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Citation

Jeanteur and Paoli (1971a, August 01). Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing) [French]. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-efficiency-of-commercial-actions-with-the-help-of-a-ism-information-system-for-marketing-french-


Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing)

The implementing of an ISM in a firm is a long and complex operation as it is not only a question of the construction of technical tools, but equally and especially the insertion in the firm of a work method placing data processing at the service of...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Jean-Mathieu Paoli, Robert Jeanteur
August 1, 1971
×

Citation

Paoli and Jeanteur (1971a, August 01). Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-efficiency-of-commercial-actions-with-the-help-of-a-ism-information-system-for-marketing-


Research papers

Report-back from working group I

At the end of the first day, considerable discussion took place on the advantages and disadvantages of using chains of organisations. It was thought that the papers of Whitley, Haines, Berent and Jarvis nicely presented the arguments for: Central...

Catalogue: Seminar 1971: Multi-Country Research
Author: Robert M. Worcester
June 15, 1971
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Citation

Worcester, R. M. (1971a, June 15). Report-back from working group I. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-i